Case summary:
RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.
RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.
Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.
RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.
Want to see the full answer?
Check out a sample textbook solutionChapter 2 Solutions
Mylab Operations Management With Pearson Etext -- Access Card -- For Operations Management: Sustainability And Supply Chain Management (13th Edition)
- Case: Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry ASSIGNMENT QUESTIONS 1.What are the chief elements of Publix Super Markets’ strategy? How good is the strategy?arrow_forwardExplain Strategy Formulation and Selection?arrow_forwardDefine the terms mission and strategy as well as the significance of each?arrow_forward
- What kinds of companies should test their strategy more often than others?arrow_forwardExplain three approaches to corporate-level strategy: portfolio, the Boston Consulting Group (BCG) matrix, and diversification.arrow_forwardState whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements.arrow_forward
- An organisation bases its choice of strategy on various factors. Once it has made a selection of potential strategies, it needs to evaluate these options to choose the most appropriate strategy or combination of strategies. Discuss the factors that may affect the choice of strategy in an organisation.arrow_forwardCan the triple bottom line be united in one strategy map, or can each strategy map be created for each bottom line, or is there another way to develop a sustainability scorecard?arrow_forwardwhat are some of the apparent weakness with the Emirates airways company strategic direction ? how can airline address themarrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.