MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18, Problem 2LO
Summary Introduction
To discuss: The manner in which the social media campaign can be created.
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
How do you effectively manage an advertising campaign?
Explain the key aspects of managing social media?
Describe the characteristics of a social media marketing program, including selecting social media and choosing social media content.
how to evaluate the effectiveness of social marketing campaign using social media?
Chapter 18 Solutions
MKTG 12:STUDENT ED.-TEXT
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are the benefits of Social media marketing?arrow_forwardIdentify the types of social media sites you have used, categorize them and discuss how business should decide whether to invest on this type of social media marketing.arrow_forwardWhat is the role of campaign advertising in a social media world?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning