Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18, Problem 10ALR
Summary Introduction
To discuss: The manner in which pricing objectives for the global firm differs from those used generally.
Pricing objective is a goal that guides a business in fixing the price of the product or service to its potential customers.
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Contemporary Marketing (MindTap Course List)
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