Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18, Problem 10ALR
Summary Introduction
To discuss: The manner in which pricing objectives for the global firm differs from those used generally.
Pricing objective is a goal that guides a business in fixing the price of the product or service to its potential customers.
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You are a newly appointed marketing manager of a multinational firm. The firm
has the following market base: consumer market, business market, and
international market. Its business products serve as a raw material for other
businesses and thereby have a wide scope of its business frontier. It has challenges
in segmentation although they produce quality products for various markets. Based
on the above challenges facing the firm, it has also resulted in serious pricing
decision problems, which are seriously affecting the firm’s profitability level.
Meetings has been held both nation and international level to rectify some of these
anomalies in the firm. Now, the head of corporate affairs has become worried of
these pending challenges and has called for presentation from the head of the
marketing.
1. Explain how to segment the following markets and its requirements:
i. Consumer market.
ii.Business market.
iii. International market.
Chapter 18 Solutions
Contemporary Marketing (MindTap Course List)
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain the term International pricing?arrow_forwardWhat factors are responsible for unit product costs that differ from other global markets? Justify your answer with detailed description of factors.arrow_forwardIn your analysis of the South African market, would Nike be right to use price leadership. If yes why? If no why?arrow_forward
- State the Pricing Strategy for Irish spring Bar Soap . There are three main pricing strategies in chapter 9 Pricing. Please include which one yours falls into. Customer value-based, cost-based, or competition-basedWhat other considerations could affect pricing your product? Such as new competition entering the market or a decline in the economy.Include observations about the closest competitive product and its relative pricing.arrow_forwardb. If you were concerned about low income individuals having access to water, what type of pricing structure would you use in your municipality? Explain.arrow_forwardWhich is the most flexible global pricingstrategy?arrow_forward
- Related to a product offering that would be considered a commodity, what are the three key variables that would affect entry strategies. Using specific examples, how might these variables affect a business analysis?arrow_forwardHow to balance pricing and spending behavior from in Islamic perspective?arrow_forwardDiscuss the following for the Ebay Company: Select a single product for your firm and set a price according to multiple pricing approaches. For instance: Competition-based: Briefly supply the appropriate data and explain how your price relates (at-, above-, or below-the-market). Which of the methods do you believe most closely reflects your firm’s pricing method? Why?arrow_forward
- Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmartarrow_forward. In a pure single market would these price differentials exist? By what process might price differentials be eradicated?arrow_forwardHow is value-of-service pricing calculated? Is this price strategy still applicable today?arrow_forward
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