Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17.3, Problem 1LO
Summary Introduction
To discuss: The objectives of promotion.
Promotion tools are the marketing communication mix which the companies use to build customer relationship, involve customer, and communicate customer value.
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List the Goals of Promotion?
Describe the issues to consider when making promotion decisions
Identify the different promotion objectives companies may use.
Chapter 17 Solutions
Contemporary Marketing
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