Microeconomics (9th Edition) (Pearson Series in Economics)
Microeconomics (9th Edition) (Pearson Series in Economics)
9th Edition
ISBN: 9780134184241
Author: Robert Pindyck, Daniel Rubinfeld
Publisher: PEARSON
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Chapter 17, Problem 6E
To determine

The practice of truthful advertisement and the market competition.

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In advertising, a business is not only making consumers aware of the existence of the product and its positive features but is purposely trying to persuade consumers to purchase the product. As a piece of economics which of the following best characterises what advertisers are trying to do? (a)  Shift the demand curve to the right and make it more income elastic; (b)  Shift the demand curve to the right and make it less income elastic; (c)  Shift the demand curve to the right and make it less price elastic; (d)  Shift the demand curve to the right and make it more price elastic.
Advertising is often described as wasteful and useless for consumer. Focusing on what you learned about asymmetric information and price dispersion, is there an economic rationale for advertising? Are there characteristics of certain types of goods that would make advertising information regarding these goods particularly useful to consumer?
why price discrimination is profitable in the perfume market or industry ?
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