MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 17, Problem 1AMK
Summary Introduction

To discuss: The issues that arises in the communication process about the recent sales presentation.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

Expert Solution & Answer
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Explanation of Solution

The issue is the miscommunication among the receiver (Person MS) and the sender (the representative of health club) as it leads to improper decoding or encoding of the text (the sales presentation). There might have been loud voice in the channel, which prevented the proper decoding of the text.

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