Name and describe the various execution styles for presenting messages and provide an example of each style different from the ones in the chapter.
Name and describe the various execution styles for presenting messages and provide an example of each style different from the ones in the chapter.
The advertisements that marketers display can have various messages regarding the product and those messages can be executed and presented in a number of ways in an ad. It is important that an advertisement has a meaningful appeal to the customer and also a proper execution of message. There are various execution styles that can be used by marketers in their advertisement depending upon the appeal they put in their ads.
These execution styles are: i) Lifestyle: This execution style aims to communicate to the customer that a hoe a particular product will fit into their lifestyle and improve their standards of living. Consumers after viewing this type of execution style desire to bring it in their lives as well. For example- an ad where a family is enjoying sitting around a beautiful furniture in their living room. ii) Slice-of-Life: This execution style shows how people can enjoy a certain setting of life if they use a particular product or service. For example- an advertisement showing a luxurious cruise.
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