M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 16.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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What challenges do retailers face when marketing theirproducts through multiple channels?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
What Is a Marketing Channel of Distribution?
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