M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 16.3, Problem 1PC
Summary Introduction
To determine: Issues to be considered by the manufacturers when choosing retail partners.
Introduction: Manufacturer represents a person or an entity that is responsible for the production of goods by the conversion of raw materials into finished goods.
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What issues should manufacturers consider when choosing retail partner
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