MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 16, Problem 6LO
Summary Introduction

To define: The objectives of sales promotion and the tool used to achieve sales promotion.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity, advertising and personal selling.

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