M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 15.4, Problem 4PC
Summary Introduction

To determine: The reason why some marketing channels use VMI while some do not.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has four important elements which are a product, price, place, and promotion.

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Under what conditions is a producer most likely to usemore than one marketing channel?
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