Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15.2, Problem 1LO
Summary Introduction
To discuss: The 3 functions of marketing intermediaries.
Intermediaries are whose channels who links and operates between the producers and ultimate consumer to bring the products to the global market.
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Contemporary Marketing
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