Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 15.2, Problem 1C
Summary Introduction
Case summary: Company L sells pretty much all a shopper or contractor would require to assemble, fix, and repair a home. Customers can walk around Company L area and get master help purchasing instruments, materials, and embellishments for do-it-yourself ventures like installing a floor and supplanting a kitchen sink. For the individuals who would prefer not to handle projects all alone, Company L offers the choice of employing a nearby expert through the store. The two shoppers and experts can peruse and purchase through online websites planned explicitly for customer requirements. Company L’s website for customers, offers a large number of how-to guides and recordings showing do-it-without anyone else's help methods, in addition to photographs of test rooms and other completed ventures for motivation and thoughts. Company L is bridling innovation to upgrade the customer experience previously, during, and after a store or site visit. As more items for the home incorporate computerized components, Company L is helping its clients see how to pick and utilize these gadgets. This gives customers more certainty that they are settling on an educated choice and that they will have the option to utilize their buys once they return home.
To discuss: The reasons that apply to Company L’s websites.
Characters in the case: Company L.
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