Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Imagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why?
share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you did
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Why does Sprout target preschool families rather than focusing solely on children? Give examples.
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. How does Sprout use differentiation and positioning to build relationships with target customers?
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- In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Which target marketing strategy best describes Sprout’s efforts? Support your choice.arrow_forwardHome academy is an e-learning concept started by two young graduates to create a platform for preschool, kindergarten, primary and junior high school students across Ghana to learn. The portal will have lots of learning materials available for users. They have hired you as a consultant to help them formulate a strategy to be able to make some income from this venture. Explain 4 models of e-commerce that will help them maximize revenue.arrow_forwardMmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)arrow_forward
- While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketingarrow_forwardIn the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multiplatform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. After viewing the video featuring Sprout, answer the following questions: Why does Sprout target preschool families rather than focusing solely on children? Give examples. Which target marketing strategy best describes Sprout’s efforts? Support your choice. How does Sprout use differentiation and…arrow_forwardImagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why?arrow_forward
- The world is getting digitalized and so are our lives becoming more governed by binaries of 0's and 1's.In this age it was natural to get the idea to make our payments also go in 0's and 1's Vijay Shekhar Sharma, founder and CEO of PayTM and One97Communications executed this idea of payment in an existing business model. but introduction of small creative elements made the difference along the way. The business model clearly depicts that Payment along with Marketing creates a marketplace of digital goods. Many other players already had a pilot phase for the idea but the most salient thing here comes to the reliability of the payments which is ensured from time to time by Paytm. There are various angles to look at this startup which keeps the idea of t "Mobile" first. Keep your wallets on mobile was the ice-breaker service from Paytm. When the recharge goes down, your money is with you deposited in your wallet. This idea itself gives the seal o trust that it ensures with your money.…arrow_forwardCritical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?arrow_forwardExplain as much detail as possible the Zara's strategy in fashion retail.arrow_forward
- Selling physical products through an online e-commerce store can be lucrative, although it is alsocompetitive. Elaborate on how a brick and mortar business find customers compared to how e-commercestores find customers and further explain ANY FIVE advantages of e-commerce retail.arrow_forwardBased on JOY (film 2015) illustrate Old and New Selling Strategies used by Joy in her business.arrow_forwardCritical Thinking Mobile commerce (m-commerce) is a rapidly growing category of e-commerce that takes place via a smart phone or tablet instead of a desktop or laptop computer. How has m-commerce changed the way consumers shop? What do marketers need to do now and in the future to better support their m- commerce customers? What do you think the future of m-commerce will be?arrow_forward
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