MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15, Problem 8MA
Summary Introduction
To discuss: Preferences of Person X on rebates and coupons when he is a manufacturer, retailer or consumer.
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If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
Is distribution a cost or a benefit? Using one example of your choice, briefly explain how a distribution strategy can create or destroy value for a firm
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
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- How would you determine whether a firm’s retail prices are above, at, or below the market?arrow_forwardShould a distributor get a higher margin on a product’s sale than the manufacturer?arrow_forwardWhat do you think is the major reason why business enterprises utilize the service of a distributor?arrow_forward
- Explain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forwardIf wholesalers and retailers can make money selling amanufacturer’s product, why would the manufacturer need to offer incentives such assales contests?arrow_forwarddiscuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forward
- What is the major reason why business enterprises utilize the service of a distributor?arrow_forwardMass-merchandisers Multiple Choice face a bright future and increasing profits—because of decreasing competition. offer lower prices to get faster turnover. operate on the "buy low, sell high" philosophy. try to reduce costs by reducing inventory turnover. None of the answers are correct.arrow_forwardWhat are the advantages and disadvantages of dual distribution? Independent retailers argue that it is an unfair method of competition. Do you agree or disagree? Explain your answer.arrow_forward
- The nature of these offers is what differentiates public cloud goods from its relatives that are more restricted and proprietary. Is there anything further that you may suggest, and if there is, what are the advantages of following your advice?arrow_forwardPlease don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forwardJust ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forward
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