Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.18MML
Summary Introduction
To discuss: Comparison of Company I’s products from one country’s currency price to another country’s currency price.
Introduction:
Catalog marketing has bought up a new shape in this new stage of technology. It is a type of magazine bound about 8 pages, for the sale of multiple products providing a direct order mechanism. The digital marketing and internet have brought digital type of catalog.
Summary Introduction
To determine: Conversion price of the products of Country U and Country J and whether the prices are equivalent and the prices are consistently higher or lower.
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Marketing: An Introduction (13th Edition)
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