Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.16VC
Summary Introduction
Case summary:
Company M is running a leading employment site in Country U. It started to globalize its business to abroad. Company M has made it to 50 more countries and has been recognized as a successful business. Even in economic times, Company M has performed well and also invested more in new technologies.
Characters in case:
M Company
To discuss: The challenges faced by the global market M by global
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Marketing: An Introduction (13th Edition)
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