MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Question
Chapter 14, Problem 6QA
Summary Introduction
Interpretation:The meaning of sales promotion and types of price-based promotions.
Concept Introduction:Sales Promotion is a popular marketing tool that is undertaken by the companies to boost sales of the product or service. It includes several communication activities that attempts to provide added value to the consumers, wholesalers, retailers to stimulate sales.
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Identify the different promotion objectives companies may use.
Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
Discuss how sales promotion can be used as an acceleration tool to speed up the
sales process and maximize sales volume.
Be specific.
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- what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?arrow_forwardWhat is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forward
- Discuss.. How do businesses determine the appropriate timing for implementing sales promotion activities?arrow_forwardFind an example of each type of consumer sales promotion tool. Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve withthe sales promotion tool.arrow_forward
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