Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 14, Problem 4CQ
Program Plan Intro

HelloFresh:

HelloFresh is a local food product company based in Berlin, Germany. It aims at providing all the households to enjoy wholesome home-cooked foods without any planning, shopping, and hassle required. The meals will be delivered to the customer’s door at the most convenient time for each subscriber.

Revenue Model:

Revenue model is a key component of company’s business model which is used for generating revenues. It will identify which revenue source to pursue, what value to be offer, how to price the value and who pays for the value.

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Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities, and then to simplify the results to eliminate any combinations that would be unrealistic or redundant.
Visits table:+---------+------------+| user_id | visit_date |+---------+------------+| 1 | 2020-01-01 || 2 | 2020-01-02 || 12 | 2020-01-01 |Solution| 19 | 2020-01-03 || 1 | 2020-01-02 || 2 | 2020-01-03 || 1 | 2020-01-04 || 7 | 2020-01-11 || 9 | 2020-01-25 || 8 | 2020-01-28 |+---------+------------+Transactions table:+---------+------------------+--------+| user_id | transaction_date | amount |+---------+------------------+--------+| 1 | 2020-01-02 | 120 || 2 | 2020-01-03 | 22 || 7 | 2020-01-11 | 232 || 1 | 2020-01-04 | 7 || 9 | 2020-01-25 | 33 || 9 | 2020-01-25 | 66 || 8 | 2020-01-28 | 1 || 9 | 2020-01-25 | 99 |+---------+------------------+--------+Result table:+--------------------+--------------+| transactions_count | visits_count |+--------------------+--------------+| 0 | 4 || 1 | 5 || 2 | 0 || 3 | 1 |+--------------------+--------------+* For transactions_count = 0, The visits (1, "2020-01-01"), (2, "2020-01-02"),(12, "2020-01-01") and (19, "2020-01-03") did no transactions so…
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