M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
expand_more
expand_more
format_list_bulleted
Question
Chapter 13.4, Problem 2PC
Summary Introduction
To determine: Ways to overcome the service gaps.
Introduction: The gap between the services provided and the expectations of the customers is known as service gap.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
List at least two ways to overcome each of the four service gaps.
What are the primary differences that distinguish high-contact service models from low-contact service models?
Identify THREE types of services by ISA (Integrated services Architecture). EXPLAIN the key elements of each service.
Chapter 13 Solutions
M Marketing
Knowledge Booster
Similar questions
- The Federal Aviation Administration posts monthly percentage on-time arrival data for all the major airlines on its website. Some airlines are regularly on the top of the list, while others are frequently on the bottom of the list. What type of service gap does this list illustrate? What can airlines on the bottom of the list do to address this gap?arrow_forwardExplain the service delivery system matrix?arrow_forwardOutline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.arrow_forward
- Explore the concept of service mesh and its significance in managing communication between services in a containerized and distributed environment.arrow_forwardWhat are the key distinctions between high-contact and low-contact service models?arrow_forwardWhat distinguishes high-contact from low-contact service models in particular?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning