M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 13.1, Problem 1PC
Summary Introduction
To determine: The four marketing elements that distinguish services from products.
Introduction: The action of the business to promote the goods and service being offered by them is known as marketing.
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what are the four major differences between goods and services?
What benefits do clients get from the combination of products and services?
What are the unique challenges of marketing services?
Chapter 13 Solutions
M Marketing
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Similar questions
- List the six characteristics distinguishingservices from goodsarrow_forwardWhat are the benefits of integrating Customer Relationship Management with other business systems, such as sales, marketing, and customer support?arrow_forwardwhat is the purpose of customer relationship management systems?arrow_forward
- What is so special about services marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesarrow_forward"What is the significance of customer service in the context of marketing, and how does it contribute to the overall success of a business?"arrow_forwardWhat will happen if customers are not satisfied with the services offered by a firm? What is the effect to both customers and firm?arrow_forward
- How does a company go about "marketing" its products or services? please use examplesarrow_forwardDescribe how the characteristics of services influence the development of marketing mixes forservices.arrow_forwardWhat are the key components of a positive customer experience in service marketingarrow_forward
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