Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 13.3, Problem 13.3LO
Summary Introduction

To discuss: The meaning of demand curve and the role of revenue in pricing decisions.

Introduction:

Price is a payment method for the use of product and service or exchange of goods and services.

Demand refers to customer’s willingness and ability to pay for a product or service. A decrease in prices of product or service will increase the demand and vice versa by keeping other factors constant.

Blurred answer
Students have asked these similar questions
Kindly state and analyze the pricing strategy of stree foods and how being used or the probable pricing strategy used by the business. Describe how the prices of their product may affect the sales and demand of the product.
Explain , How can marketing performance measurement help in optimizing pricing strategies?
How does value pricing strategy affect the company's performance and how they benefit from this?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning