MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 13, Problem 8LO
Summary Introduction
To discuss: The multichannel and omnichannel marketing in B-TO-C and B-TO-B structure and its importance.
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Discuss omnichannel and multichannel marketing in both B-to-B and B-to-C structures, and explain why these concepts are important
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1 Understand the importance ofmarketing channels and supplychain management.
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MKTG 12:STUDENT ED.-TEXT
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- How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are the three questions marketing executives consider when choosing a marketing channel and intermediartes?arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forward
- Efforts to implement multichannel marketing involve what three steps?arrow_forwardWhat are the Importance of Marketing Channels based on your own understanding and knowledge.arrow_forwardExplain the key differences between a conventional marketing channel and a vertical marketing system.arrow_forward
- Explain how a vertical marketing system differs from a conventional marketing system.arrow_forwardWhat are the three questions marketing executives consider whenchoosing a marketing channel and intermediaries?arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forward
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