MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 13, Problem 6LO
Summary Introduction
To discuss: The
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MKTG 12:STUDENT ED.-TEXT
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- Explain in details why companies use marketing channels and discuss the channel design decisions.arrow_forwardWhat is the role of Marketing Channels and Channel Intermediaries?arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forward
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