Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 10DQ
Summary Introduction
To determine: The meaning of integrated marketing communications and the reasons on it is being increasingly accepted.
Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.
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Chapter 13 Solutions
Foundations of Business - Standalone book (MindTap Course List)
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