Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.5DQ
Summary Introduction

To discuss: The main public relations tools and the roles played by social media and the internet.

Introduction:

Public relations refers to spreading information between an organization or an individual and the public. It includes gaining exposure to audiences for their products that do not require direct payment.

Public relations build good relations with companies like building up a company image, favorable publicity, heading off unfavorable events, gossip, and handling.

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You will be presented with a situation showing the details of how a company is currently working, a manufacturing plant with various stand-alone computers and printers, and you will research and determine the best configuration to help the manufacturing plant network their computers and include connections to the Internet for all computers. You will need to explain and support the decisions and be able to explain how the changes will benefit the manufacturing plant, including describing how the changes will be managed and implemented.
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