In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books. To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

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Answer 1

Question

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

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Answer 2

Question

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

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Answer 3

Question

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

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Answer 4

Question

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

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Answer 5

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

Answer 6

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

Answer 7

Chapter 12, Problem 12.10MA

Summary Introduction

Case summary:

In the earlier days, the authors have to go through a traditional publishing houses in order to print and allocate their job. However, the technology has changed the publishing industry. The self-published books have increased nearly 300% within 10 years, with the greatest being the e-books.

To determine: The other industries channel of distribution have been affected by mobile, online, and social media.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 12 - Prob. 12.1DQ Ch. 12 - Prob. 12.2DQ Ch. 12 - Prob. 12.3DQ Ch. 12 - Prob. 12.4DQ Ch. 12 - Prob. 12.5DQ Ch. 12 - Prob. 12.8CTE Ch. 12 - Prob. 12.7CTE Ch. 12 - Prob. 12.9MA Ch. 12 - Prob. 12.10MA Ch. 12 - Prob. 12.11MA

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Chapter 12 Solutions