Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 11.5, Problem 1LO
Summary Introduction
To discuss: The different methods used to develop and protect brand identity.
Creating specific name and image for a commodity in the customer mind is known as branding. The main aim of branding is to attract the customers with different.
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identify the five key drivers for brand selection.
Recommend two guidelines for improving brand management practice.
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Chapter 11 Solutions
Contemporary Marketing
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- describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?arrow_forwardExplain.. What are the key elements of a brand management plan?arrow_forwardDiscuss the importance of brand, and why it is important for both customers and business firm?arrow_forward
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