BUSN 11 Introduction to Business Student Edition
11th Edition
ISBN: 9781337407137
Author: Kelly
Publisher: Cengage Learning
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Chapter 11, Problem 4LO
Summary Introduction
To discuss: The consumer and business decision-making process.
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Describe the The Consumer Decision-Making Process?
explain the steps in the consumer decision-making process
Analyze the impact of perceived risk on consumer decision-making.
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BUSN 11 Introduction to Business Student Edition
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