Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 11, Problem 3ESI
Summary Introduction

To determine: The components of a strong culture which help in gaining and sustaining competitive advantage and components of other strong culture which is a liability to achieve their goals.

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Diverse societies like culturally diverse organizations can be exciting but challenging to lead and manage. However, there are benefits that cannot be ignored as they can help leaders, and individuals to learn new skills, attitudes and understanding. Cultural diversity can promote tolerance and understanding between different cultures; it can enrich communities and organizations through shared experiences with different people; attract additional financial resources to the economy through the development and advancement of different businesses among other factors.  Cross-cultural management includes cross-cultural awareness, understanding and adequately interpreting culturally conditioned behaviours by managers and individuals, attitudes, and values, obtaining skills for maintaining and establishing the necessary relationships with current and prospective international business counterparts and being able to effectively communicate across cultures.    Digicel Group is a cross-cultural…
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