Chapter 11, Problem 19AA

To determine

To state: The best method for marketing a product.

Answer to Problem 19AA

We have taken cell phone as our product to analyze the requirements of the young users in the market.

Explanation of Solution

1. We have taken cell phone as our product targeted at young users.
2. The questionnaire might include:

   What camera quality do they prefer?

   Storage required?

   Battery life?

   Should the model support high-end gaming?

   Any other specific feature they must be looking for?

3. We have targeted the young users in a particular region in clubs and cafes also.
4. After analyzing the research, it can be said that the camera and gaming support was preferred by the majority of the youngsters. On the basis of it, the product should be designed accordingly and should be highly advertised to showcase the featured added as per the consumer requirements.

Economics Concept Introduction

Introduction: Research market survey helps in anticipating the market change before the manufacturer start the process.