M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 10.5, Problem 2PC
Summary Introduction
To determine: The challenges that are posed by the technological advancement for the ethics of
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
Marketing research is a process in which useful information is collected and used for the
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Examine the various ethical issues involved in marketing research.
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