Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10.2, Problem 1LO
Summary Introduction

To discuss : The 4 sources of secoundary marketing research data.

The secondary data are the information and figures that have already been recorded before handling the project.

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List and explain the steps of marketing research process
Discuss the methods used by marketing researchers to gather secondary data.
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