MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 10, Problem 5MA
A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?
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A consumer packaged-goods company (e.g., Pepsi) has just developeda new beverage. The company needs to estimate the demand for such anew product. What sources of syndicated data could it explore?
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As the marketing research industry expands, what skills will future executives need to possess?
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You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?
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- 1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?arrow_forwardA very large social network company analyzes all data it gathers through its service on its members’ activities to develop statistical information for marketers and to plan new services. The information is very valuable. Should the company pay its members for its use of their information? Explain your point of view in detail.arrow_forward(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?arrow_forward
- How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?arrow_forwardThe marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.arrow_forwardMake a research about ( innovations in education ) and explain it in your own way , and say your opinion about it at the end . addreference pleasearrow_forward
- What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.arrow_forwardChoose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimumarrow_forwardYour organization has been asked to carry out a programme of qualitative research for a company that produces battery-powered scooters for transport around city centers. The company wants to know if and how the public’s perceptions of its brand have been affected by environmental concerns and increases in fuel prices. Identify 3 methods of primary data collection by which the information the company requires could be gathered. Outline the strengths and limitations of each approach you suggest.arrow_forward
- Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?arrow_forwardMarketing Information and Research for WALMART Research Question h Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives. Information Needed Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.arrow_forwardAs a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyarrow_forward
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