Chapter 10, Problem 3RQ

Program Plan Intro

Social networking:

• Social networking is also called as social media.
• Social networking are shared computer-mediated technologies that enable the creation and sharing of information and ideas through the network.
• People can connect with each other by using the social media tools.
• Company also market their product and connect with customer by using social media tools.
• Social media technologies include Facebook, Linkeln and Twitter.

Explanation of Solution

Behavioral targeting:

• It is a technique or ability to target users based on their behavior on the internet.
• Eventually, this most exact understanding of the customer leads to well-organized marketing and greater sales and incomes.

Working procedure at individual websites and on advertising networks:

• Behavioral targeting occurs in two places that is at individual web sites and on numerous advertising networks.
  • These two are used to tracks the users over thousands of web sites.
• Most e-commerce website gather information about browser based on the visitor activity and then store it in a file...

Explanation of Solution

 Social graph:

It is a representation of interconnection of relationships in an online social network.

 Uses of social graph in e-commerce marketing:

• Social graph is used to interconnect people, groups and organizations in a social network.
• One term used in social e-commerce is digital social graph.
  • The digital social graph means representing all major online social relationships...