Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Question
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Chapter 10, Problem 3RQ
Program Plan Intro

Social networking:

  • Social networking is also called as social media.
  • Social networking are shared computer-mediated technologies that enable the creation and sharing of information and ideas through the network.
  • People can connect with each other by using the social media tools.
  • Company also market their product and connect with customer by using social media tools.
  • Social media technologies include Facebook, Linkeln and Twitter.

Explanation of Solution

Behavioral targeting:

  • It is a technique or ability to target users based on their behavior on the internet.
  • Eventually, this most exact understanding of the customer leads to well-organized marketing and greater sales and incomes.

Working procedure at individual websites and on advertising networks:

  • Behavioral targeting occurs in two places that is at individual web sites and on numerous advertising networks.
    • These two are used to tracks the users over thousands of web sites.
  • Most e-commerce website gather information about browser based on the visitor activity and then store it in a file...

Explanation of Solution

 Social graph:

It is a representation of interconnection of relationships in an online social network.

 Uses of social graph in e-commerce marketing:

  • Social graph is used to interconnect people, groups and organizations in a social network.
  • One term used in social e-commerce is digital social graph.
    • The digital social graph means representing all major online social relationships...

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