DATA CASE As a new junior analyst for a large brokerage firm, you are excited to demonstrate the skills you learned in college and prove that you are worth your attractive salary. Your first assignment is to analyze Johnson & Johnson stock. Your boss recommends determining prices based on both the discounted
l. GO to Reuters (http://www.reuters.com) and enter the for Johnson & Johnson (JNJ) in the "Search" box, then select Johnson and Johnson. From the main page for JNJ, gather the following information, and enter it into a spreadsheet:
a. The current stock price (on the left side of the page)
b. The EPS (TTM)
c. The number of shares of stock outstanding
d. The industry P/E (TTM) ratio
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Fundamentals of Corporate Finance (4th Edition) (Berk, DeMarzo & Harford, The Corporate Finance Series)
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