Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 10, Problem 10.6AAC
Summary Introduction
To determine: What is the role of a sales manager in a store selling wireless devices and electronics, design a customer service survey to get customers’ views about sales associates, product quality, and customer loyalty?
Introduction/case summary (question specific): Organizations conduct customer surveys periodically with the aim of getting customers’ views in order to improve product and service quality. Different types of questions such as multiple choice, scale and open-ended questions are included in a survey questionnaire.
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Chapter 10 Solutions
Essentials of Business Communication (MindTap Course List)
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