Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 10, Problem 10.3DQ
Summary Introduction

To discuss: The meaning of cost-based pricing.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

Summary Introduction

To discuss: The ways companies use fixed and variable costs in cost-based pricing.

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