Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 10, Problem 10.14AC
Summary Introduction
To determine: The selling price of the product.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Telephone and direct-mail retailers:
have real trouble selling because they only target the really wealthy.
have real trouble reaching their target markets, since their customers are so
dispersed geographically.
can do well with products that would be unprofitable for a local retailer to carry.
All of the above are true.
None of the above is true.
I am leaning towards Walmart due to it being a full-line discount supercenter and Olipop's initial price is set for $1.50 temporarily.
https://drinkolipop.com/
Which one of the following retailers would be the best fit for this product? (Highlight one answer)
Walmart – a full-line discount supercenter
24-Hour Fitness – a gym/fitness center with retail products
GNC – a category vitamin/supplement specialist
Whole Foods – a specialty grocery store
Explain your answer using course concepts:
You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma.
state conclusion and related outcome ( consquences and implication) ?
Chapter 10 Solutions
Principles Of Marketing
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9ACCh. 10 - Prob. 10.10AC
Ch. 10 - Prob. 10.11ACCh. 10 - Prob. 10.12ACCh. 10 - Prob. 10.13ACCh. 10 - Prob. 10.14ACCh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
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