Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 3AMK
Summary Introduction
To discuss: The features of target market customers for the given services or products.
Introduction:
An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the characteristics (e.g., age, income, education) of the target market customers for the following products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
Nonna's Homestyle Foods collects detailed information about the consumers who visit its sites and purchase its products online. It knows, for instance, the average age and geographic location of consumers who purchase family meal kits six or more times a year. This customer information is part of its
Question 19 options:
Evergreen content
Digital assets
Promotional content.
Digital Reputation
Chapter 1 Solutions
Marketing
Ch. 1.1 - Prob. 1.1LOCh. 1.1 - Prob. 1.1LRCh. 1.1 - Prob. 1.2LRCh. 1.1 - Prob. 1.3LRCh. 1.2 - Prob. 1.2LOCh. 1.3 - Prob. 1.3LOCh. 1.4 - Prob. 1.4LOCh. 1.4 - Prob. 1.4LRCh. 1.4 - Prob. 1.5LRCh. 1.4 - Prob. 1.6LR
Ch. 1.5 - Prob. 1.5LOCh. 1.5 - Prob. 1.7LRCh. 1.5 - Prob. 1.8LRCh. 1 - Prob. 1AQBCh. 1 - Prob. 2AQBCh. 1 - Prob. 3AQBCh. 1 - Prob. 1AMKCh. 1 - Prob. 2AMKCh. 1 - Prob. 3AMKCh. 1 - Prob. 4AMKCh. 1 - Prob. 5AMKCh. 1 - Prob. 6AMKCh. 1 - Prob. 7AMKCh. 1 - Now to get you started on your marketing plan,...Ch. 1 - When you haw selected your marketing plan topic,...Ch. 1 - Prob. 1VCCh. 1 - Prob. 2VCCh. 1 - Prob. 3VCCh. 1 - Prob. 4VCCh. 1 - Prob. 5VC
Knowledge Booster
Similar questions
- I want to create a survey on Online Shopping for my project. So, kindly frame 3 questions each for -- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect Questionarrow_forwardAccording to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.arrow_forwardI am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.arrow_forward
- Give some 5 survey questions about SCHOOL SUPPLIES ONLINE SHOPPING SITE . Respondents is the students.arrow_forwardConsider attempting to sell products to each of the following target individuals. Which are sales in a B2B sale channel? (There may be more than one right answer) Group of answer choices Your mom or dad The purchasing department in a company That younger brother who irritates you so much Selling chemicals to a research scientist who does work to help a factory manufacture better products. Women who live in suburbsarrow_forwardHow would you measure consumer problems among the following?a. College students b. Children aged 2 to 4 c. Internet shoppers d. New residents in a town e. Vegans f. Newly married couplesarrow_forward
- Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factorsarrow_forwardDevelop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.arrow_forwardESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?arrow_forward
- The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…arrow_forwardWe have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.arrow_forwardChanging buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) Weaknessesarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you