MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 1, Problem 36C
Summary Introduction
To explain: Value proposition that can be used for flavored diet coke.
Introduction: Value proposition means the value that the company promises to give to its customers if they buy their product. Value proposition helps to build trust in the company’s product or services that they provide after or during the purchase of the product.
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MARKETING: REAL PEOPLE...ACCESS CARD
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