EBK CRAFTING AND EXECUTING STRATEGY: CO
EBK CRAFTING AND EXECUTING STRATEGY: CO
21st Edition
ISBN: 9781259899577
Author: Thompson
Publisher: YUZU
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Chapter 1, Problem 2LO
Summary Introduction

To explain: Sustainable competitive advantage.

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outline what sustainable competitive advantage is and is it important
What is sustainable competitive advantage?
Define sustainable competitive advantage?  name a company that achieved a sustainable competitive advantages?  identify their advantage .  describe how that company maintains its advantage ?
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