
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the term Competitive advantage?
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- The selected Industry here is the retail industry. (ALDI) Conduct research to find articles or academic sources that explain the competitive forces driving your selected industry. List and explain at least 3 competitive forces, including global forces if applicable. Additionally, select a specific corporation (ALDI) within your chosen industry and explain whether the competitive forces you identified for the industry apply specifically to your chosen corporation. Be sure to post at least 2 references in support of your explanations and conclusions.arrow_forwardDefine competitive analysis and why is it so critical to a firm’s long term viability?arrow_forwardDiscuss the competitive forces in the business environment using Porter's Five Forces framework, examining the influence of factors such as industry rivalry, supplier power, buyer power, threat of new entrants, and threat of substitutes.arrow_forward
- Which is the most important for company's competitive advantage: internal consistency or market competitiveness?arrow_forwardWhich factors influence competition?arrow_forwardExplain what a company's highest priority should be when creating a competitive advantage? What is an example of a competitive advantage that created by using information technology? In your opinion, what are the ethical consideration when using technology to create a competitive advantage?arrow_forward
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