Crafting & Executing Strategy: Concepts (standalone Book), 22nd Edition
Crafting & Executing Strategy: Concepts (standalone Book), 22nd Edition
22nd Edition
ISBN: 9781260157376
Author: Arthur A. Thompson
Publisher: McGraw Hill Education
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Chapter 1, Problem 2LO
Summary Introduction

To explain: Sustainable competitive advantage.

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Describe the process of  building sustainable competitive advantage?
outline what sustainable competitive advantage is and is it important
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