CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
22nd Edition
ISBN: 9781260157178
Author: Thompson
Publisher: MCG
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Chapter 1, Problem 2ALE
Summary Introduction

To prepare: A report on the strategy evolved by company E.

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When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing a growth strategy. In this perspective, briefly discuss the concept of diversification strategy as a growth strategy. Also discuss their types along with their advantages and disadvantages. Use real life examples to support your answers
Investors are said to be more market-oriented than product-oriented. What does this mean? What is the logic behind this orientation?
Imagine yourself as a entrepreneur / founder of a business . You want to expand the business and you need capital to that do . Your potential investors need to know about , Write a paragraph on each of the following points :  • You ( and your related / relevant experience )  • Your product and it's market ( source of supply , level of demand etc )  • Your business idea  • The reward they might obtain from investing in your business ( financial reward , prestige etc .
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