Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 1, Problem 1CTE
Summary Introduction
To discuss: The customer creation done by an organization.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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Chapter 1 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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