EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 1, Problem 18QA
Summary Introduction
To define: Reason to buy from demonstrably more expensive provider just because they exhibited a higher level of sustainability.
Introduction: Sustainability means fulfilling the current demand of individual without compromising the needs of future generation. Sustainability comprises of social, environmental, and economic, these provide base to any need or want occurs.
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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