Experiencing MIS
Experiencing MIS
7th Edition
ISBN: 9780134380421
Author: KROENKE
Publisher: PEARSON
Expert Solution & Answer
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Chapter 1, Problem 15CS

Explanation of Solution

Zulily’s principle assets:

Zulily’s corporation most necessary assets are relationship with its merchants, its customers and its data. According to the case study, Zulily used existing technologies to build an innovative business in a traditional market...

Explanation of Solution

Justification:

  • Customers obtained from the product and event-specific selling troop higher early purchases.
  • They also decided to prudently slow marketing and retool its processes with long-term profits on investment in mind...

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