You’re at Sobey’s in the express line where customers are supposed to be buying 12 or fewer products. The person ahead of you, however, has twenty things in her basket. How might you describe this person?

Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

Do you take a multivitamin? If so, look at the label. Which of the minerals listed in this chapter are included in the multivitamin? Pick five of the minerals and determine what food source would give you an equal amount of those minerals.