Discuss the following the Ebay company: Analyze the consumer buying decision process of the typical consumer in your market. Analyze Points of Differentiation from the Competition.
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Discuss the following the Ebay company:
- Analyze the consumer buying decision process of the typical consumer in your market.
- Analyze Points of Differentiation from the Competition.
Step by step
Solved in 2 steps
- What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center.whats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.Introduction to Marketing Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process ?
- Discuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?In the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision. Argue from the standpoint of typical consumer, what will be the various stages to buy a smart phone
- How the demand factors is impacting the consumer market. Illustrate and give 3 examples of each demand. ( Answer in Marketing prospectus)Why is it necessary to collect data from all buying processes at the transaction level?There are FIVE STEPS in the Consumer Decision Making Process that consumers typically go through when making a purchase/major purchase. Please outline a purchase that you have made recently explaining each step in the Consumer Decision Making Process.
- All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.